This is only as effective as the population that it’s reaching. There is this exchange, almost like a media economy, that goes hand in hand with the supply and demand portion of mass media. More and more people are relying on digital mediums, therefore digital media is booming. People know that sex sells, therefore scandalous stories that may not be that hard-hitting are always being reported.
Media can almost be described as a box with two slots. One slot is where the demanded material goes in, the other where the wanted material comes out. The majority of this “mass” doesn’t know where it came from, or how it got there, or even why it’s there in the first place, they only know that they asked for it and they got it.
Supply and demand has always changed the way that we look at media, for as long as people have produced anything that the masses have access to. Quoting John Berger: “The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object-and most particularly an object of vision: a sight” (Berger 41). Mass media shapes the way we view reality, like a a pair of hypothetical rose coloured glasses. We look at women in modern advertising as an object, a beautiful porcelain object which damages the way that we look at reality on a whole. We are given pictures of unattainable beauty that we can't meet that's pushed to be the norm, and we just look, agree and move on. Mass media is influencing the way that we see what goes on around us, and the stigma of this being reality has earned it the scorn that it has gotten amongst the public.
Works Cited
Berger, John. Ways of Seeing. Penguin, 1990. Print.
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